Mercedes Didn’t Get The “Blame The Weather” Memo

Mercedes Didn’t Get The “Blame The Weather” Memo

While the bulk of retailers are blaming plunging kitchen sink sales on unprecedented and completely unexpected cold winter weather, and shocking snow – that defunct relic in a global cooling warming world – one company apparently did not get the “scapegoat the weather” memo: Mercedes.

Mercedes-Benz USA (MBUSA) today reported the highest January retail volumes in its history with sales of 24,413 units across the Mercedes-Benz, Sprinter and smart model lines, a 1.5% increase from the 24,059 vehicles sold the same month last year. The Mercedes-Benz brand alone achieved its best-ever January with sales of 22,604. Gains were made across the MBUSA brand portfolio as Sprinter Vans advanced 19.6% to 1,288 units and smart increased 8.3% to 521.

We knocked it out of the park last year and are moving into 2014 at a record sales pace,” said Steve Cannon, president and CEO of MBUSA. “The product milestones will continue this year with an all-new entry point on the SUV side in the form of the GLA, the next generation C-Class and standout additions to our high-end and high-performance lineups.”

But… but… the snow?

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